MIDO Product Release

Due to the holiday season, Bezel House is re-scheduling our MIDO product launch to January 6th, 2018. We are cordially inviting our local customers and the public for a peak at the 100 year old Swiss Made MIDO product line.

When: January 6th, 2018
Times: 12PM - 5PM
Where: 1347 12th Avenue SW Calgary, AB

Founded in Switzerland in 1918 by Georges Schaeren, MIDO is today based in the city of Le Locle, in the heart of the Swiss Jura mountains. The name MIDO comes from the Spanish «Yo mido», meaning «I measure».

MIDO's philosophy combines aesthetics, authenticity and functionality. The refined, understated designs of MIDO timepieces endow them with a resolutely timeless quality. Beyond fashion and passing trends, MIDO watches are thus distinguished by their durability. MIDO shares these essential values with iconic and historic architectural glories. Cutting edge technical innovations, mechanical movements known for their excellence and high quality materials are the three pillars on which the brand's unique expertise rests. For nearly a century, MIDO has been a global benchmark in Swiss made mechanical watches.